Eat Food Porn Index

Published on February 22nd, 2014 | by Jill Ettinger

1

The Food Porn Index: You Are What You Take Pictures Of





Food Porn Index

Who doesn’t love looking at porn? Er…Rather, food porn, that is. Millions of Americans apparently love it, and according to the Food Porn Index website, which just launched, most people love unhealthy food porn. (Seems right in line with our other porn obsession.)

Out of more than 177 million hashtags of food porn tracked by the index, more than 72 percent contain images of unhealthy food, “burgers and bacon and butter rather than, say, avocado or berries,” reports Take Part.

Bolthouse Farms, the juice brand owned by Campbell Soup, is behind the Food Porn Index and hopes to tip the scales a bit more in favor of healthy foods. “We created the Food Porn Index to collect food porn hashtags and track what kinds of food we’re all sharing,” according to the “WTF” (“What the Food”) section of the site. “Because we believe if we can change the way people think and post about fresh fruits and veggies, we’ll make the world a healthier place.”

Users can track how many hashtags have been linked to certain fruits and vegetables, like kale or carrots or pomegranate, as well as popular junk foods like pizza, burgers and salty snack foods. There are a dozen of each interactive healthy and junk foods to experience. (As I type this right now, the screen behind my word doc is atwirl with a kaleidoscope of Doritos, potato chips and cheese doodle looking things. Maybe even a Funyun.)

The point is obvious: to make junk foods look like the unhealthy, unsexy bad-for-you foods they are, and bring new light to healthy foods. So take note, Instagram users: The psychedelic mushrooms take you on a journey while the butter just looks like a gross, greasy blob; the beets play you some hip beats while the donuts make you feel like anything but dancing; and the berries and cherries, well, let’s just say they put the “porn” in the Food Porn Index’s website, and that’s not nearly as inappropriate as what the site does with bacon.

Keep up with the latest sustainable food news by signing up for our free newsletter. CLICK HERE to sign up!



Tags: , , , , ,


About the Author

Jill Ettinger is co-director of Eat Drink Better. She is the senior editor at EcoSalon.com and OrganicAuthority.com. A focus on food, herbs, wellness and world cultural expressions, Jill explores what our shifting food, healing systems and creative landscapes will look, sound and taste like in the future. Stay in touch on Twitter @jillettinger and .



  • http://www.soyummifoods.com/ Melissa

    This article offers a very great point about the vast majority of #foodporn pics. I’d like to think that the majority of the photos of this nature that I share on the interwebs are healthy, but it’s definitely something people need to be more cognizant of.

Back to Top ↑