Better Vegetables

Published on October 12th, 2013 | by Mary Gerush

4

Diverting Expired Food From Trash To Table

VegetablesWould you buy expired food? Or bruised and battered fruits and vegetables? Doug Rauch, former president of Trader Joe’s, thinks people will. Early next year, he plans to open a market in Dorchester, Massachusetts, to test his theory.

The project, called The Daily Table, is designed to have an impact on the daunting amount of food we waste, rerouting it from dumpsters to an underserved population that has a tough time finding healthy food to eat. After all, most food is perfectly safe to eat past its “sell by” or “use by” date. The market will sell fruits, vegetables, and prepared foods at deep discounts, providing lower-income families a healthier alternative to fast food. In an interview with NPR’s Scott Simon, Mr. Rauch stated: “This is about trying to tackle a very large social challenge we have that is going to create a health care tsunami in cost if we don’t do something about it.” The store will also have a teaching kitchen and offer cooking classes.

Let’s see… Reducing food waste will have a positive impact on the environment. Bringing low-cost nourishment to food deserts can reduce food insecurity. Providing healthy alternatives to fast food can reduce obesity and its related diseases. Building a social-minded business in a low-income community will provide jobs and education.

This sounds like a great idea. What do you think?

Image credit: Vegetables At The Grocery Store via Shutterstock



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About the Author

Hi all! I'm Mary Gerush - a recovering corporate worker bee turned good-farm-real-food advocate and writer who wants to help people understand what they're eating. I tend a tiny urban farm in Dallas, TX, and hope to scale up one day soon. Omnivore through-and-through, there's not much I love to eat more than a butter-basted grass fed steak fresh from a searing hot cast iron skillet. Follow me on , , and !



  • Elizabeth

    This isn’t a new idea, with the exception of the cooking classes. My supermarket sells past date prepared foods and I go to 2 discount grocery stores for all kinds of dented, past date items. We get name brand organic cereals for $1, bunches and bunches of over ripe bananas for .19 cents pound, whole poultry that is frozen but originally sold fresh. One store I go to sells frozen food that was prepped in/for restaurants very very cheap-soups, large pieces of meat, fries, veggies. It’s all out there if people just open their eyes and look.

    • Mary Gerush

      Thanks Elizabeth. Very good to know! Thanks for your comment.

  • Pingback: 21 Frightening Food Waste Facts [Infographic] | Healthy Food Guides

  • AEM

    It’s interesting to see a store with this marketing strategy. I suspect he’ll have a strong market, especially in the current economic climate.

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