Food Industry

Published on October 3rd, 2013 | by Becky Striepe


One Million Moms gets it wrong in Ruby Tuesday kerfuffle

One Million Moms Ruby Tuesday Ad

The conservative Christian group One Million Moms is protesting a Ruby Tuesday commercial for all of the wrong reasons.

Ruby Tuesday’s “Fun Between the Buns” uses pixellation to cover up the burger, cheese, and toppings in a recent TV commercial. Here is the :30 TV spot:

Here’s what One Million Moms has to say about the ad:

Ruby Tuesday is replicating a form of media that is gaining popularity and intended to be naughty but should be avoided if a company is concerned with its reputation.

The only question is which is worse, the slogan “Fun Between the Buns” or the graphic that is included with it? Parents do not want their children repeating the slogan, and the graphic is equally disturbing because it is symbolizing nudity. Everything between the top and bottom hamburger buns is pixelated, including condiments, meat, cheese and other toppings. This should only be done when trying to protect someone’s privacy and should not be tolerated when unnecessary in any other form of media.

What’s Really Disturbing about these Burgers

The trouble is – at least from this mom’s perspective – the reference to pornography is the least offensive thing on that screen. Let’s break down the fun between those buns:

The “fun” doesn’t stop there, though. One Million Moms ought to be offended about the buns themselves. Let’s talk about Ruby Tuesday’s GMO-packed pretzel buns. I couldn’t find a full ingredients list (hiding something, Ruby Tuesday?), but here is the info I was able to find about their pretzel burgers (all of these include fries, because that’s how Ruby Tuesday lists it on their nutritional info sheet):

  • Spicy Jalapeno Pretzel Burger: 1588 calories, 87 grams of fat, 3212 mg of sodium
  • Portabella Crispy Onion Pretzel Cheeseburger: 1666 calories, 89 grams of fat, 3027 mg of sodium
  • Black & Blue Bacon Pretzel Cheeseburger: 1626 calories, 90 grams of fat, 3647 mg of sodium
  • Bacon Cheese Pretzel Burger: 1733 calories, 101 grams of fat, 3660 mg of sodium

That is more calories, fat, and salt than some people eat in an entire day. One one plate. No wonder they need to blur these monstrosities out!

One Million Moms: how about we quit worrying about the marketing. Instead, let’s call out Ruby Tuesday for the real abomination: these heart attacks on a plate served with a dash of animal cruelty and a healthy dose of antibiotics and pollution.

Image: screenshot from Ruby Tuesday commercial

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About the Author

My name is Becky Striepe (rhymes with “sleepy”), and I am a crafts and food writer from Atlanta, Georgia with a passion for making our planet a healthier, happier, and more compassionate place to live. My mission is to make vegan food and crafts accessible to everyone!. If you like my work, you can also find me on Twitter, Facebook, and .

6 Responses to One Million Moms gets it wrong in Ruby Tuesday kerfuffle

  1. Elizabeth says:

    We don’t eat at any fast food or casual dining restaurants. Ever. My oldest is 11 and I do mean theyve never eaten at one of those restaurants. We seek out local restaurants where ever we go. For my children I would be more concerned about the slogan than the food. That’s the thing that would potentially affect my children.

  2. Tanya Sitton says:

    FIRST of all, I absolutely *love* the appearance of the word ‘kerfuffle’ in your headline!

    Also, holy homemade guacamole, are they freaking kidding me? Your point is so exactly right — there’s so very much to find offensive here, they’re working really hard to swap it for outrage over inconsequential prudish silliness.

    Good grief, ‘Million Moms’ — get it together!

    Great article. :)

  3. Whoa….that nutritional information is cray-cray. I wish restaurants had to put this kind of info on their menu’s.

  4. Bravo! I agree with you — the amount of calories, fat, and overall unheathiness here is what is truly obscene.

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