Food Marketing News BK fries

Published on September 24th, 2013 | by Jennifer Kaplan

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Burger King Launches Low-Fat French Fries, Really?





low-fat french fries

Today Burger King introduced new low-calorie, low-fat french fries called ‘Satisfries‘ in an attempt to make a ‘healthy’ side dish. But even a healthier fast food french fry is still unhealthy.

According to the BK website, Satisfries, their new crinkle-cut french fries with “40% less fat and 30% fewer calories”, are cut from “real, whole potatoes” and “fried to tasty perfection – so they’re always crispy on the outside, and hot and fluffy on the inside.” A large order of Satisfries has 410 calories, 17g of fat and 460mg of sodium.  In contrast, BK’s signature “thick cut salted” french fries (notice there’s no mention of “real” or “whole” potatoes?) contain 500 calories, 22g of aft and  710mg of sodium. Hmm, when I do the math that looks like and 30% less fat and 20% fewer calories. That is because BK’s marketing campaign compares their fries to McDonald’s fries, not their own. 

We don’t know much about how exactly BK reduced the fat, calories and sodium from Satisfries, but we do know that they charge more for them. But, shouldn’t they be less expensive to make if they cut out fat and sodium?

The USDA states that:

The current dietary intake of Americans has contributed to the obesity epidemic. Many children and adults have a usual calorie intake that exceeds their daily needs, and they are not physically active enough to compensate for these intakes. The combination sets them on a track to gain weight.

With 410 calories and 17g of fat, BK’s new low-fat french fries are nothing more than a marketing gimmick. Couldn’t they do better than that?

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About the Author

Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for EatDrinkBetter.com and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .



  • http://cook-and-go.com/us Urvashi

    Ah, I don’t trust them. Since when are processed French Fries healthy? Isn’t it better to cook at home, with a control on your ingredients, than giving in to these gimmicks!

    • http://www.progressivekitch.com Tanya Sitton

      OH ABSOLUTELY: YEP! … I’m’a go home and cook, every single time, and fast food restaurants will get my bucks when they pry my debit card from my cold dead fingers and no sooner… but I think it’s cool how even THEY know their food model sucks. :) As a sign o’ the times, it’s almost a bit encouraging!

  • http://proactolreviewsplus.org Trisha

    Yeh I agree you can’t trust them anymore. Better to just cook, at least you know exactly what your eating!

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