Food Marketing News Tetley Tea

Published on August 29th, 2013 | by Jennifer Kaplan


Tetley Tea Avoids Misleading Health Claims Lawsuit

Tetley Lawsuit - Tetley Tea

A California federal judge on Friday dismissed a class action lawsuit that accused Tetley USA Inc. of misleading consumers about the health benefits of its teas.

Its never a dull day when you write about misleading ‘natural’ and health claims made by food companies. For months its been lots of good news for consumers as food companies have been, willingly or not, retreating from mislabeling their food products as ‘natural’ or possessing unsubstantiated health claims.  But, a few days ago convenience store chain 7-Eleven Inc. averted a lawsuit (for now) and today it is Tetley Tea who has also had a class action suit dismissed (for now).

The Tetley class action lawsuit, initiated last May, claims that Tetley’s “makes unlawfully misleading ‘antioxidant, nutrient content, and health claims’ both on the labeling of their products and its website.” The lawsuit  alleges that Tetley is deliberately ‘misbranding’ its products ‘including but not limited’ to its Classic Blend Black Tea, British Blend Black Tea, Pure Green Tea,  Iced Tea Blend Tea, and Iced Tea Mix.

Tetley , a unit of Indian conglomerate Tata Global Beverages Ltd., allegedly ignores both California and federal laws concerning packaged food labeling, even after the U.S. Food and Drug Administration warned Tetley’s competitors about similar health claims attached to tea products.

But the judge in this case found that the false advertising claims outlined in the lawsuit did not meet the federal standards for fraud, noting that the lawsuit failed to properly define the list of Tetley products in question. In specific,the judge took issue with the phrase ‘including but not limited’:

Rather than consisting of finite and particular tea products, “Misbranded Food Products” purports to encapsulate an open-ended class of these products. While Plaintiff does list specific and particular tea products produced by Defendant, the above-quoted sentence states that the term “Misbranded Food Products” is “not limited to” those products.

The judge dismissed the false advertising claims but gave attorneys 15 days to amend the complaint.

Even though the lawsuit was dismissed, there appears to be no doubt that Tetley has made misleading health claims about its products. Will an amended lawsuit make Tetley adjust its marketing strategy and packaging? Yet again, stay tuned.

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About the Author

is a former marketing consultant who decided, at the age of fifty, to turn her hand to creative non-fiction. Jennifer continues to write about sustainable food and wine, the intersection of food and marketing and food politics for and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - follow her on and .

2 Responses to Tetley Tea Avoids Misleading Health Claims Lawsuit

  1. Phil Poole says:

    I’ve always been wary with some of the labels on food that claim to be natural or provide certain benefits, especially for products that claim to be natural, sometimes I find some of the listed ingredients to be unnatural sounding.

    • Soumi Alphons says:

      Be aware of Tata group; they are real scamsters; The group started their journey via OPIUM Trading; They may also label OPIUM as herbal tea.Indians and Chinese never trust tata group. Same goes true with jaguar car

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