Food Industry

Published on June 19th, 2013 | by Mary Gerush


Right On, Target: The Major Retailer Introduces a New Healthy Food Collection

Simply Balanced from TargetShopping at Target just got more interesting.

Last week, the major retailer announced they will introduce a new line of about 250 food and beverage items created to appeal to shoppers like us under the brand name Simply Balanced. From the press release:

“The Simply Balanced collection is crafted to be free of artificial flavors, colors and preservatives, and avoids high fructose corn syrup. The collection never uses trans fats, is mindful about the amount of sodium in each product, and forty percent of the products are organic – giving guests more of the simple, recognizable ingredients they know and want – and a food label they can understand.”

The majority of the collection is also GMO-free, and Target promises the entire line will be GMO-free by the end of next year. The new products will begin appearing on shelves this month with the whole product line launched within the next few months.

As always, remember to read the nutrition label and ingredient lists before you buy! 

If you’re a loyal Target shopper, you will soon have new choices. Good news?

Image Credit: Target

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About the Author

Hi all! I'm Mary Gerush - a recovering corporate worker bee turned good-farm-real-food advocate and writer who wants to help people understand what they're eating. I tend a tiny urban farm in Dallas, TX, and hope to scale up one day soon. Omnivore through-and-through, there's not much I love to eat more than a butter-basted grass fed steak fresh from a searing hot cast iron skillet. Follow me on , , and !

3 Responses to Right On, Target: The Major Retailer Introduces a New Healthy Food Collection

  1. Pingback: Chipotle Boldly Goes Where No Restaurant has Gone Before! | Eat Drink Better

  2. Pingback: Chipotle: First Restaurant to Label GMOs!

  3. AEM says:

    Great news! Hopefully, this is a trend.

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