Agri-business News 8586990481_ded9c09d4b_z

Published on June 4th, 2013 | by Jennifer Kaplan


Instagram Your Food Packaging For A Cleaner Planet

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Litterati makes use of Instagram in a brilliant yet simple and philanthropic way. It makes you smile, and it’s social media at its best.

The goal of Litterati is simple:
  1. Find a piece of trash
  2. Photograph it with Instagram
  3. Hashtag your photo with “#LITTERATI”
  4. Throw away, recycle, or compost the litter.

The mission is simple:rolloverlogo

Trash is everywhere. Soda cans, plastic bags, and cigarette butts litter the environment, choke wildlife, and threaten our planet. By combining technology, social awareness and art, the Litterati is tackling this ever-escalating problem one piece of litter at a time.

Its fun, its interactive and it is stunningly simple.

And Litterati is hoping to take it a step further and leverage its findings.

By keeping track of what’s showing up and using keyword tags on the photos, Litterati is planning on identifing brands and products that generate the most litter. They plan to use this to work with companies and organizations to find environmentally friendly and sustainable solutions.

The early stats from Litterati show:
The Litterati Impact:

Total pieces of litter: 9,704

Top Countries:
United States: 8,221
United Kingdom: 44
Australia: 29
Canada: 12
Germany: 11

Top States:
California: 7,182
Minnesota: 280
Florida: 159
North Carolina: 96
Hawaii: 81

Most Commonly Found Items:

  1. Cigarettes: 626
  2. Plastic: 451
  3. Starbucks: 351
  4. Marlboro: 333
  5. McDonalds: 242
  6. Paper: 164
  7. Plasticbag: 151
  8. Newport: 134
  9. Plasticbottle: 112
  10. Camel: 98
  11. Wrigleys: 81
  12. Peets: 80
  13. Bottlecap: 79
  14. Snickers: 77
  15. Waterbottle: 74
  16. Coke: 69
  17. Styrofoam: 66
  18. Heineken: 63
  19. Corona: 59
  20. Pepsi: 57

Its really sad to see that branded food and beverage products represent 9 out of the top twenty products found.  So, my question is, Starbucks, McDonalds,Wrigleys,Peets, Snickers, Coke, Heineken, Corona, Pepsi: What are you going to do about it?

Photo: CC License from by Terry Bain

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About the Author

is a former marketing consultant who decided, at the age of fifty, to turn her hand to creative non-fiction. Jennifer continues to write about sustainable food and wine, the intersection of food and marketing and food politics for and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on and .

  • Becky Striepe

    I love this idea so much!

    • Jennifer Kaplan

      Me too!

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