Eat Drink Better

Published on April 3rd, 2013 | by Becky Striepe


Coca Cola for a Weight Loss: Stellar Vintage Healthwashing

vintage coke bottles

We talk a lot around here about the food industry’s deceptive marketing practices. Greenwashing and healthwashing are rampant in food marketing, and I recently ran across an early example of these methods: a vintage ad claiming that a daily bottle of Coke can help with weight loss!

My husband – Dave –  and I had a friend over recently to hang out and watch TV. Instead of watching old episodes of Mystery Science Theater 3000, we ended up streaming old commercials from the 80s and 90s to our TV from YouTube. Man, do we know how to party or what?

In the middle of a stream of toy and cereal commercials from our childhood, we ran across this gem: a 1961 ad from Coca Cola, touting Coke (not diet Coke – the full-on, sugary version) as a weight loss aid. Check it:

If you’re a regular reader here, you know that there’s no silver bullet when it comes to weight loss, but don’t you love the idea that drinking a sodapop every day between meals is the secret to a slimmer waist? I’m not sure if modern consumers would swallow that line. What do you guys think?

Image Credit: Creative Commons photo by clogozm

Keep up with the latest sustainable food news by signing up for our free newsletter. CLICK HERE to sign up!

Tags: , , , , , , , ,

About the Author

My name is Becky Striepe (rhymes with “sleepy”), and I am a crafts and food writer from Atlanta, Georgia with a passion for making our planet a healthier, happier, and more compassionate place to live. My mission is to make vegan food and crafts accessible to everyone!. If you like my work, you can also find me on Twitter, Facebook, and .

6 Responses to Coca Cola for a Weight Loss: Stellar Vintage Healthwashing

  1. So funny. How times have changed. And, as you say, how they’ve not. Great post!

  2. Ana Lydia says:


    Now they are trying to imply that its not coke, it’s the chairs that are responsible for weight gain. Have you watched the new coca cola ‘chairs’ ad?

  3. Morey says:

    Wow, times have changed. Back then there was no truth advertising. Funny though, it might have been true around the turn of the 20th century, when there was cocaine in coca cola. Great post, love the vintage stuff!

Back to Top ↑
  • Support our Site!

  • Let’s Connect!

  • Popular Posts & Pages

    Whether you are looking to completely give up animal products or just want to try eating vegan some of the time, we want to support you! Below, you’ll find articles answering some common questions about vegan cooking and nutrition. If you don’t see your question answered below, please get in touch with us! We are happy to investigate for you!

    Find out what's in season now, plus get plenty of recipe inspiration to help you make the most of every season's beautiful, local fare.

    I love infographics. When I came across this one about what, how, and when to plant vegetables, I thought I’d share. Keep reading after the pic for a few of my own lessons learned.

    Top Sustainable Food Jobs of the Week.

    Looking for an all vegan grocery store? Even if you’re not lucky enough to have one in your town, there are lots of online options for vegan grocery shopping.

  • Search the IM Network

  • The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by, and do not necessarily represent the views of Sustainable Enterprises Media, Inc., its owners, sponsors, affiliates, or subsidiaries.