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Published on April 3rd, 2013 | by Becky Striepe

6

Coca Cola for a Weight Loss: Stellar Vintage Healthwashing

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vintage coke bottles

We talk a lot around here about the food industry’s deceptive marketing practices. Greenwashing and healthwashing are rampant in food marketing, and I recently ran across an early example of these methods: a vintage ad claiming that a daily bottle of Coke can help with weight loss!

My husband – Dave –  and I had a friend over recently to hang out and watch TV. Instead of watching old episodes of Mystery Science Theater 3000, we ended up streaming old commercials from the 80s and 90s to our TV from YouTube. Man, do we know how to party or what?

In the middle of a stream of toy and cereal commercials from our childhood, we ran across this gem: a 1961 ad from Coca Cola, touting Coke (not diet Coke – the full-on, sugary version) as a weight loss aid. Check it:

If you’re a regular reader here, you know that there’s no silver bullet when it comes to weight loss, but don’t you love the idea that drinking a sodapop every day between meals is the secret to a slimmer waist? I’m not sure if modern consumers would swallow that line. What do you guys think?

Image Credit: Creative Commons photo by clogozm

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About the Author

My name is Becky Striepe (rhymes with “sleepy”), and I am a crafts and food writer from Atlanta, Georgia with a passion for making our planet a healthier, happier, and more compassionate place to live. My mission is to make vegan food and crafts accessible to everyone!. If you like my work, you can also find me on Twitter, Facebook, and .



  • http://importantmedia.org/members/jkaplan/ Jennifer Kaplan

    So funny. How times have changed. And, as you say, how they’ve not. Great post!

    • http://glueandglitter.com/main Becky Striepe

      Thank you, Jen!

  • http://clearporeshere.com/ Ana Lydia

    Haha!

    Now they are trying to imply that its not coke, it’s the chairs that are responsible for weight gain. Have you watched the new coca cola ‘chairs’ ad?

    • http://glueandglitter.com/main Becky Striepe

      Ooh I haven’t, but I’m looking that up on YouTube right this second!

  • http://www.mastercleanseinfo.net Morey

    Wow, times have changed. Back then there was no truth advertising. Funny though, it might have been true around the turn of the 20th century, when there was cocaine in coca cola. Great post, love the vintage stuff!

    • http://glueandglitter.com/main Becky Striepe

      Haha yes. Not like now when marketers are totally straightforward! :D

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