Beer, Wine, and Liquor masi grab 2

Published on May 30th, 2012 | by Jennifer Kaplan

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Masi Agricola Vineyard Goes Green

The Boscaini family have been the owners of the Masi Agricola Vineyards in one of Italy’s best wine regions, Valpolicella, for six generations. Sandro Boscaini, the company president, along with his children and brothers run Masi Agricola and the newest generation of owners are fully committed to integrating environmentally friendly initiatives into their winemaking practices.

New green efforts impact almost all areas of production. For example, in the cellars (pictured above), Masi uses an automatic light-switch sensors help avoid energy loss, as well as automatic thermostats that are specifically designed to turn on only when temperature changes could affect the quality of the wines themselves. Additionally, a state-of-the-art filtration system allows them to avoid using additives, inert substances, any animal by-products or “allergy causing” products in the production of their wines.

All their packaging is made using recycled material. The estate recently underwent a thorough packaging audit in which redesign of bottle separators saved more than 55,000 lbs of cardboard a year, and a handful of wines are now packaged in bottles that are 20% – 30% lighter, saving more than one million pounds of glass per year. This also trickles down to a savings in CO2 emissions of approximately 400 tons a year.

In the production plant, 15% of energy comes from solar power with all other energy derived from renewable sources. Additionally Masi has adopted more efficient gas consumption technologies, decreasing the amount of waste produced, thus reducing the estate’s carbon footprint.

And, finally, greening at Masi is extended to the workplace where they employ triple-bottom line employment practices they are committed to making the workplace “safe… secure… attractive and healthy places to work.”

As the MasiGreen.com site says:

Only precise care and attention to detail in every phase of wine making, from the vineyard to the bottle, can produce top class wines. Similarly, only care for the environment throughout the whole production process makes for high quality sustainable production.

I recently tasted the 2009 Masi Modello Delle Venezie and it is light and crisp, at about $10 a bottle, a great summer entertaining wine with a great ethos.





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About the Author

is a former marketing consultant who decided, at the age of fifty, to turn her hand to creative non-fiction. Jennifer continues to write about sustainable food and wine, the intersection of food and marketing and food politics for EatDrinkBetter.com and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on and .



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