Food Industry Story of an Egg

Published on May 17th, 2012 | by Heather Carr


Story of an Egg: Farming, Marketing, and the Meaning of Words

Story of an Egg

How much do words matter when it comes to what’s on our plates? Two poultry farmers talk about chicken-raising and how their understanding of words has changed over time.

In six minutes, “The Lexicon of Sustainability” looks at the evolution of words. People who raise their chickens outdoors, with access to fresh air, insects, seeds, and room to roam have “cage-free” chickens. But does cage-free actually mean that?

Cage-free simply means that the chicken lives outside the cage and nothing more. The chickens can be packed into a small room that gives them no more individual space than they would have in a cage.

For a few years, farmers who raised their chickens humanely used cage-free to denote their model. However, it didn’t take long for factory farms to take the label and apply it to their thousands of chickens crammed into a small room.

The farmers then have to find a new word to describe what they’re doing, so that consumers know what we’re getting. Marketers for the large corporations inevitably find a way to use the new labels.

It’s an interesting look at how these farmers’ view of what they’re doing and how others see them develops.

Image capture from video

Keep up with the latest sustainable food news by signing up for our free newsletter. CLICK HERE to sign up!

Tags: , , ,

About the Author

Heather Carr loves food, politics, and innovative ways to make the world a better place. She counts Jacques Pepin and Speed Racer among her inspirations. You can find her on Facebook or .

Comments are closed.

Back to Top ↑
  • Advertisements

  • Popular Posts

    Over-the-counter drugs might alleviate your allergy symptoms, but the side effects can be the pits. Try these food-based natural remedies for seasonal allergies instead!

    I love infographics. When I came across this one about what, how, and when to plant vegetables, I thought I’d share. Keep reading after the pic for a few of my own lessons learned.

    Herbal homemade soda is quite simple actually. Almost any herb can be used, and this lavender and lemon combination is cooling and refreshing!

    Do You Think Cilantro Tastes Like Soap? Here’s why.

    Putting a healthy meal together can be difficult on a busy weeknight. These quick, easy, healthy meals make even weeknight cooking a breeze.

    Looking for an all vegan grocery store? Even if you’re not lucky enough to have one in your town, there are lots of online options for vegan grocery shopping.

  • Advertisements

  • Search the IM Network

  • The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by, and do not necessarily represent the views of Sustainable Enterprises Media, Inc., its owners, sponsors, affiliates, or subsidiaries.