Beer, Wine, and Liquor

Published on July 6th, 2011 | by Jennifer Kaplan


NZ Wine Company Introduces Carbon Reduction Labels

The New Zealand Wine Company was established in Marlborough twenty three years ago and over the years it’s commitment to environmental innovation has seen it regarded as a pioneer in sustainability management in the global wine industry.

The wine company recently announced that Sanctuary wines has now received certification so they may carry a carbon reduction label. Sanctuary joins other NZWC brands MobiusGrove Mill and The carbon reduction label is an on-package label that consumers can use to see the carbon footprint for each individual glass of wine. NZWC says that the labeling is part of a larger commitment to make continued reductions in the lifecycle carbon footprint of their wines.

Roger Kerrison, Principal Consultant at Aura Sustainability, the firm that undertook the measurement of the NZWC wines says:

“I think that lifecycle analysis is incredibly important for consumer products as it engages the supply chain. Over 80% of CO2 emissions in a bottle of wine are supply chain emissions not produced directly by the winery or vineyard. Therefore 80% of the impact is not really being recognized and areas for carbon reduction are not being easily identified by producers and wine brand owners.”

Carbon life cycle carbon assessment is a fast growing area and one that is being supported strongly by global retailers, who are now starting to look at the supply chain carbon impacts of their products.   Increased pressure from retailers which want to carry carbon labeled products or have built carbon supply chain reporting into their supplier requirements have compelled wineries around the world to asses their carbon footprints beyond the vineyard. While not yet a common sight in the US, this sort of eco-labeling is a global trend that could become significant for domestic wine production. Domestic vineyard owners are quite savvy about the environmental impacts of their agricultural processes but wine companies are far less cognizent of the full environmental impact of processing and transporting their wine.

But what is great about NZWC wines is that they continue to receive multiple awards from prestigious wine shows for their wines. Therein proving that good quality wine can be made without compromise and with minimal impact on the environment.


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About the Author

is a former marketing consultant who decided, at the age of fifty, to turn her hand to creative non-fiction. Jennifer continues to write about sustainable food and wine, the intersection of food and marketing and food politics for and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - follow her on and .

One Response to NZ Wine Company Introduces Carbon Reduction Labels

  1. Pingback: Reducing Food Miles – Eat Drink Better

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