Published on July 12th, 2010 | by Becky Striepe1
Kool Aid Marketing Aspartame to Moms and Kids
While watching TV the other day, I ran across a commercial for a new Kool Aid variety aimed at moms. The premise was basically that these Kool Aid Fun Fizz drops are fun for kids and healthier than soda, clocking in at just 5 calories per glass.
A bright red, flavored drink that’s 5 calories? I was suspicious, so I looked up the ingredients for Kool Aid Fun Fizz:
CITRIC ACID, SORBITOL, POTASSIUM AND SODIUM BICARBONATE, ASPARTAME†, CONTAINS LESS THAN 2% OF NATURAL AND ARTIFICIAL FLAVOR, ASCORBIC ACID (VITAMIN C), SUCRALOSE, ACESULFAME POTASSIUM, POTASSIUM AND SODIUM CARBONATE, MAGNESIUM OXIDE, SOY LECITHIN, RED 40, BLUE 1, SODIUM BENZOATE AND BHA (PRESERVE FRESHNESS). CONTAINS: SOY. †PHENYLKETONURICS: CONTAINS PHENYLALANINE. (emphasis mine)
I couldn’t find the commercial that I saw, but to give you an idea of the theme, they also included tips on how to sneak veggies into your kiddo’s food. Maybe because kids who’s palettes are trained for sweet food and drinks won’t eat veggies if you don’t hide them?
What I was able to find online was one of the Kool Aid Fun Fizz ads aimed at young kids. Check it out:
So what do you think? Is aspartame safe for young kids? Would you buy this for your kiddos, if they asked you?