Food Safety Kid Stirring Kool Aid. CC photo by Flickr user saaby

Published on July 12th, 2010 | by Becky Striepe

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Kool Aid Marketing Aspartame to Moms and Kids

Kid Stirring Kool Aid

While watching TV the other day, I ran across a commercial for a new Kool Aid variety aimed at moms. The premise was basically that these Kool Aid Fun Fizz drops are fun for kids and healthier than soda, clocking in at just 5 calories per glass.

A bright red, flavored drink that’s 5 calories? I was suspicious, so I looked up the ingredients for Kool Aid Fun Fizz:

CITRIC ACID, SORBITOL, POTASSIUM AND SODIUM BICARBONATE, ASPARTAME†, CONTAINS LESS THAN 2% OF NATURAL AND ARTIFICIAL FLAVOR, ASCORBIC ACID (VITAMIN C), SUCRALOSE, ACESULFAME POTASSIUM, POTASSIUM AND SODIUM CARBONATE, MAGNESIUM OXIDE, SOY LECITHIN, RED 40, BLUE 1, SODIUM BENZOATE AND BHA (PRESERVE FRESHNESS). CONTAINS: SOY. †PHENYLKETONURICS: CONTAINS PHENYLALANINE. (emphasis mine)

Yep, aspartame. In a kids’ drink! Never mind that the artificial sweetener is linked to cancer and even obesity. Kool Aid shamelessly markets these drinks to moms young children.

I couldn’t find the commercial that I saw, but to give you an idea of the theme, they also included tips on how to sneak veggies into your kiddo’s food. Maybe because kids who’s palettes are trained for sweet food and drinks won’t eat veggies if you don’t hide them?

What I was able to find online was one of the Kool Aid Fun Fizz ads aimed at young kids. Check it out:

So what do you think? Is aspartame safe for young kids? Would you buy this for your kiddos, if they asked you?

Image Credit: Creative Commons photo by saaby



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About the Author

My name is Becky Striepe (rhymes with “sleepy”), and I am a crafts and food writer from Atlanta, Georgia with a passion for making our planet a healthier, happier, and more compassionate place to live. My mission is to make vegan food and crafts accessible to everyone!. If you like my work, you can also find me on Twitter, Facebook, and .



  • http://idiot.fag idiot

    * FDA Statement on Aspartame (FDA):
    Analysis of the National Cancer Institute’s public data base on cancer incidence in the United States — the SEER Program — does not support an association between the use of aspartame and increased incidence of brain tumors.

    * Study Reaffirms Safety of Aspartame (MIT News):
    Even daily large doses of the high-intensity sweetener aspartame, also known as NutraSweet, had no adverse effect on study subjects’ health and well-being, a visiting scientist at MIT reported in the American Journal of Clinical Nutrition last week.

    “We conclude that aspartame is safe for the general population,” said Paul A. Spiers, visiting scientist in the Clinical Research Center (CRC).

    * A Web of Deceit (TIME magazine):
    A widely disseminated e-mail by a “Nancy Markle” links aspartame to Alzheimer’s, birth defects, brain cancer, diabetes, Gulf War syndrome, lupus, multiple sclerosis and seizures. Right away, the long list warrants skepticism. Just as no single chemical cures everything, none causes everything.

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