I’m not one to usually pile on the sarcasm when someone is down but it’s no holds barred when it comes to the cult of celebrity. Instead of seeking virtues or talents we have bought into the artificial importance being created by the media in order to promote a product, a person – or in this case a “yummo” catch phrase.
The people over at SeriousEats alerted me to the latest parody book in the genre of Is Martha Stuart Living? Run, don’t walk and get yourself a copy of Every Freaking! Day with Rachell Ray by Elizabeth Hilts, author of the popular Getting in Touch with Your Inner Bitch. This “64-page full-color parody is jam-packed with laugh out loud takes on the things that make her (in)famous, like”:
- No Time, No Sweat! 30-second meals
- What the Hell’s This? Secret ingredients that really make guests wonder
- If These Hands Could Talk-A guide to Rachell’s personal sign language
But wait there’s more! Want Rachaal Ray to endorse your product or service (because you know she will endorse anything and everything)? Brian Sack over at Banterist has made a downloadable one-page contract that you can use to get Ray to endorse whatever it is you’re selling, no questions asked.
Each deal includes goodies like photos for your store displays and a life-size cut-out, but perhaps most importantly, ‘all endorsements include a book featuring your product being used in the preparation of a dish with an adorable nickname like Never Be Lonely Stew or Put The Kids To Sleep Salsa. Rachael will also include your product in her prayers.’
There goes Julia rolling over again.
Stuart Stein
When it comes to regional, market-driven cooking, many chefs talk the talk, but few walk the walk quite as ardently as Stuart Stein. Showcasing sustainable artisans across the U.S. has become a mission for this chef, author, culinary instructor and restaurateur. Chef Stein's first cookbook, The Sustainable Kitchen - Passionate Cooking Inspired by Farms, Forests and Oceans brings home the thrill of tasting fine cuisine made from the best seasonal ingredients grown locally. Designed for people who want to make food choices that promote the economic, environmental and social health of their communities, this book gives seasonal cuisine new flair using recipes adapted for exciting home cooking. A talented chef shares his passion for the culinary arts and his regional focus that inspires home cooks everywhere to connect with local farmers and purveyors to obtain the freshest produce available. These connections encourage regional food supplies and a strong local economy, maintain community, foster earth stewardship, and protect the future of family farms.
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